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Thought Leadership in Action

The Hard-Seltzer Craze: Is It Really Healthier Than Other Alcoholic Beverages?

It’s the summer of seltzer. Gone are the days of frosé and boozy popsicles, fads from recent years; instead in 2019 “hard seltzer” is fizzing, and it may be here to stay. UBS projects hard seltzer could be a $2.5 billion beverage category by 2021. So what’s behind the drink’s popularity? Hard seltzer typically consists of just a few ingredients, like carbonated water, alcohol and flavori...

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